The Science of Cognition
Cognition : The mental action or process of acquiring knowledge and understanding through thought, experiences, and the senses.
Attention : Notice taken of someone or something; the regarding of someone or something as interesting or important.
Focus : Pay particular attention to an action or activity.
Cognitive Load : Total amount of mental effort being used in the working memory.
Cognitive Challenges
Conditions that impact a person’s ability to use content
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Reading Text
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Familiarity With Symbols
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Familiarity With the User Interface
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Problem Solving
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Keeping Focused
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Computation
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Important Elements of
Cognitive Design Principles
Content Focus
Simplification
Standardization
Organization
Memorable multi-modal page elements
Evoke an emotional response
Interaction Focus
Tracking History
Cuing/Prompting
Content Focus in Cognitive Design
Emphasize Important text
Divide content into manageable chunks
One Subject per screen
One idea per paragraph
Concise Content
Simple Language
Use short sentences
Sensory Focus
Limit font faces
Softer Colors
Multi Modal Content
Illustrations
Audio
What We Do
Design, develop, and manage solutions for people with cognitive challenges. We leverage cognitive design with cutting edge software and hardware technologies to deploy innovative user centered solutions. These are focused on helping the patients lead more productive and higher quality lives through non-intrusive technologies. We start our process with the specific user/patient needs. We understand that one solution will not work for all users. We deliver tailored solutions to every patient type and continually update and refine them based on usage and user feedback
Consumer Offerings
These solutions focus on allowing a user or patient to interact with their surroundings in a more effective way.The solutions aim to allow users and patients to have more freedom and autonomy through assisting them with challenge areas using technology. These solutions can do the following: Aid in memory and recognition - "remembering to remember" Guide users and patients through activities that would have otherwise been too complex or challenging to do on their own. Communicate with family and friends to provide peace of mind that the patient is doing well through updates and alerts. Allow the care team to assess the patients usage of the solution and update their treatment plans as needed.
Clinical Offerings
These solutions focus on allowing care teams to help their patient make progress in their recovery. The solutions aim to allow clinical care teams to put the patients in the middle of their care by using various technologies. These solutions can do the following: Virtual reality simulations to allow patients to experience with the outside world in a controlled a guided environment Augmented reality to aid in patients administrative functions through queuing and visual prompting in the real world Create interactive care plans that allow patients to move at their pace while having clinical care overseeing and guiding their activities
John Kirkwood
CXO
25+ years of UX IT Experience
Cognitive Design Expert
W3C Invited Expert, Cognitive Accessibility Task Force
IT Design and Development
Solution and Enterprise Architecture
“My goal professionally is to make the online world usable to those with diverse thinking styles and skills from those with ADD and cognitive disabilities to all of the aging.”
Joshua Phipps
CIO
25+ years of Biomedical and IT Experience
Basic/Clinical Research
Drug and Device PreMarket Mgmt.
Health IT Design and Development
Solution and Enterprise Architecture
Data Exchanges and Interoperability
“My goal professionally is to leave the world a better place than I found it. I work to create meaningful solutions for organizations and individuals to better themselves and those they touch.”
Nucognition and Cognitive Patient News
Cognitive Impaired Population as of 2015
Total Cognitively Impaired Population
33,000,000
Aging Home Population (Over 65 w/o Diagnosis)
15,800,000
TBI Patients
9,300,000
Alzheimer and All Other Clinical Dementia
7,900,000
NuCognition